Brands that fail on sustainability, will lose significance fast

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The Decade of Action:

a remarkable new documentary about Sustainable business

We are extremely proud to present you: The Decade of Action. This thought-provoking documentary about corporate sustainability was made by Bubka’s own Director of Strategy and Sustainability, Wim Vermeulen, along with his co-creator Bart Lombaerts. The worldwide virtual premiere is scheduled on December 11th and you are invited.

The documentary focuses on the role companies need to play in the fight against climate change over the next ten years. A must-see for CEO’s, marketeers, decision-makers, politicians and everyone else who actually cares about the future of our planet and our economy.

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The film features key thought leaders from business, politics, media, the academic world and civil society. The list of interviewees includes:

  • Frans Timmermans, vice-president of the EU Commission and responsible for the EU’s Green New Deal;
  • Paul Polman, former CEO of Unilever,
  • Johan Rockström, director of the Potsdam Institute for Climate Impact Research;
  • Gillian Tett, editor-at-large for The Financial Times
  • Ioannis Ioannou, professor of Sustainability Leadership and Corporate Responsibility at The London Business School;
  • And quite a few more.

Keen to find out what they have to say?
Check out the preview and
watch the film here

Worth the effort?

Wim and Bart came to the conclusion that there are lots of reasons why becoming more sustainable will help your business – environmental, social and financial. Let’s take a brief tour to help you understand what it’s all about:

What is sustainability?

In the true sense of the word, sustainability means ‘the capacity to endure’. In business, that means you’re in it for the long haul. It means setting up a business that will be resilient and will thrive in the long term.

What is a sustainable business?

A sustainable business is one that generates profit while improving societal and environmental conditions. This includes what you do (your product or service) as well as how you do it (the way you operate).

How will being sustainable benefit your business?

There are lots of ways in which being more sustainable will help your business. It will help you become more efficient, improve your brand value and reputation, provide a platform for innovation, help attract and retain staff, achieve better growth, cut costs and strengthen stakeholder relations.

The results of becoming a sustainable company are worth the efforts.

If we look at our planet, now is the time to act

Prof Dr Johan Rockström

"Three degrees warmer may be the “tipping point” where global warming could run out of control, leaving us powerless to intervene as planetary temperatures soar"

Prof Dr. Jomhan RockStröm