BUBKA matches FMCG-brands
Over the past few years we were able to convince quite some FMCG-brands with our approach. This gave us the chance to further and further develop our expertise in this category. So it’s no coincidence that for OudenDijk we created a future-proof end-of-year campaign, already for the second time”.
At this point, the outstanding Gouda is only available at Delhaize supermarkets and specialized cheese stores. However, few people are aware what kind of Gouda they actually take home with them. We plan on changing that.
“It may be from North-Holland, but it’s very generous in taste”
Or campaign describes OudenDijk as being “Noord-Hollands, maar niet gierig in smaak”. It’s a funny play on the typical perception that Dutch people are stingy. Freely translated it says “It may be from North-Holland, but it’s very generous in taste”.
The campaign pictures the brand as a perfect, party-proof end-of-year appetizer. A full coverage digital media plan will be rolled out during the holiday season and will consist of inspiring videos and link posts based on search analysis, tips and tricks, easy recipes, e-couponing and more. All this will make OudenDijk the biggest star of the apero at many end-of-year parties.
Well, apart from you of course.