AI decided to delete humanity. A handful of people got to stay as an exhibit in a People Zoo.

That's the premise of the film we made.

And yes, we made it with AI.

No coincidence. It's exactly the paradox we wanted to show. AI is powerful. Faster than ever, and remarkably good at taking over work. But the real question isn't what AI can do. The question is who's at the controls.

We believe brands need to keep their hands on the reins. That you deploy AI with a compass, not on autopilot. That ethics isn't a brake, it's your steering wheel.

So we also wrote a booklet: a practical guide for brands that want to use AI ethically, and never hand over control.

Because a People Zoo makes for a powerful film scene. Not a plan for the future.

Download the free e-book and keep your brand in control of AI