Why the Net Credibility Score (NCS) is increasingly determining the success of your sustainable communications.
Companies and brands want to grow responsibly. But only 28% of consumers believe the sustainable claims in campaigns today. And credibility is a prerequisite for creating value and building competitive advantage, both in the short and long term.
With our new Net Credibility Score (NCS), you can see at a glance how credible and effective your campaign is. With these insights and our tools, you can communicate and grow more successfully.
This book delves into the development and importance of NCS and it explores the key drivers that boost campaign credibility. Combining academic research with case studies, it shows that credibility and responsible growth go hand in hand.
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