Why the Net Credibility Score (NCS) is increasingly determining the success of your sustainable communications.
Companies and brands want to grow responsibly. But only 28% of consumers believe the sustainable claims in campaigns today. And credibility is a prerequisite for creating value and building competitive advantage, both in the short and long term.
With our new Net Credibility Score (NCS), you can see at a glance how credible and effective your campaign is. With these insights and our tools, you can communicate and grow more successfully.
Learn more about the Net Credibility Score (NCS) in our webinar.
In the webinar on September 25th at 11 am, we'll tell you how to arrive at the Net Credibility Score - a net calculation of positive and negative perceptions - and what tools we use to do so. So you can quickly see whether a campaign is credible, how it compares to your competitors' campaigns and which stories or concepts work. Participation is free and questions afterwards are more than welcome.
During the webinar we will dive deeper into the Net Credibility Score (NCS) and present some cases of companies that prove that a high NCS and strong results go hand in hand.
