This first Belgian edition of the Responsible Business Index (RBI), a groundbreaking study in collaboration with Ghent University, reveals which companies are perceived as Belgium’s most responsible businesses.
Analyzing 200 companies across 15+ industries, it decodes what
“business responsibility” means to Belgian consumer, as well how it impacts key business value drivers
such as NPS, brand choice or price elasticity. We demonstrate that the
responsible business perception drivers differ significantly from
conventional reputation metrics. And will provide businesses with
insights to strengthen their responsible reputation.
In the first part of this webinar, we
identified the key drivers that shape a 'Responsible Business'
reputation and demonstrated how a strong reputation positively
influences value drivers such as NPS, brand consideration, and consumer
motivation.
Watch the replay of part 1: Responsible Business Index (RBI) - Who is Belgium's most responsible Business
Download the presentation of part 1 (incl. extra slides)
In the second part of this webinar,
we dive deeper into our findings. We present insights from a
comprehensive content analysis of 180 communication assets across public
relations, corporate communications, news coverage, advertising, and
digital platforms. We explore which types of messaging strengthen or
weaken the six perception drivers. Taken together, this allows you not
only to meticulously measure, manage, and grow your reputation as a Responsible Business, but also to do so in the most effective way — by using only the types of communication that increase your score on the key drivers, while avoiding those that may weaken it.
Watch the replay of part 2: Responsible Business Index (RBI) - Communication Audit