In our second webinar on RBI, we present insights from a comprehensive content analysis of 180 communication assets across public relations, corporate communications, news coverage, advertising, and digital platforms. You can download the full presentation RBI - part 2 - Communication Audit (incl. extra slides) here.

We explore which types of messaging strengthen or weaken the six perception drivers. Taken together, this allows you not only to meticulously measure, manage, and grow your reputation as a Responsible Business, but also to do so in the most effective way — by using only the types of communication that increase your score on the key drivers, while avoiding those that may weaken it.

The Responsible Business Index (RBI) is a groundbreaking study designed for organisations like yours. It not only decodes the meaning of “business responsibility”. We can also analyze the key drivers for your responsible reputation in personalized reports, with in-depth analysis and recommendations.

Missed the introduction on RBI during our first webinar? You can download the full presentation RBI - part 1 - who is Belgium's most responsible business (incl. extra slides) here.

💡 You can now order your company-specific report. For €4.850 (excl. VAT) you will receive detailed scores, competitor comparisons, consumer segmentation insights, and non-indexed individual scores across all criteria and drivers.

Feel free to reach out if you have any questions.