Emotional campaigns based on scientific research.
My name is Wim. As Strategic Director, I reckon I’m the one best suited to tell you more about Bubka and our way of combining science and goosebumps.
Why goosebumps matter
Goosebumps are your body’s reaction to emotion. They happen when we’re deeply moved. Those emotions matter, because what moves us gets remembered better.
Once you’ve watched a film that gave you goosebumps, you’ll link that feeling to the brand behind it. That will be the brand you find first on the shelf or think of when considering a certain purchase.
You’ll always look for the brand that gave you that one particular feeling. And that’s what every brand aims for. Because strong emotions drive the strongest long-term growth.
Finding the right emotion
But what is the right emotion to grow your brand? And how can you find it? You could leave it to gut feeling or expertise. But why take that risk?
That’s why we started building on our own scientific research. Think of it as risk management. We predict which emotions will grow your brand. Which story resonates best. And we can estimate how many goosebumps it will deliver.
Science meets creativity
We offer four research models we developed with Ghent University. Each one tells you more about your brand, your industry, or your audience. And each one will help us define the emotions we can base our creative campaigns on. All to make your brand grow.
Creativity meets science
The research is a large-scale study to find out which emotions fit best with a brand. The creativity is what makes these emotions come to life. It’s the translation of research results into images and sounds that give people goosebumps.
