Speak up now!
Consumers want brands to lead on climate, but they do not believe the sustainable messages the brands send out. Only 9.7% of campaigns were credible. This book hands marketers the language to change that and make consumers believe in your sustainable efforts.
Net Credibility Score
Credibility drives 60% of the choice for a product. NCS measures how credible your campaign is. It also shows where you lose the audience and how to win them back, before you spend the entire media budget.
Unscripted AI
Your team probably already uses AI to make ads. But have you already defined what AI can do in the name of your brand? How do you make sure every image, text and voice stays true to who you are? Unscripted AI introduces tools to use AI responsibly: the AI Policy Book and Promptbook.
Marketing of the mad women of tomorrow
In a world run by algorithms, the brands that win are the ones that still make people feel something. This book shows how to create emotion on purpose and how to turn it into brand loyalty and lasting growth.
De Duurzame Belg
What do Belgians really expect from a sustainable future? This report shows how each generation values the transition, what they’re willing to do themselves and what they expect from the corporate world and policymakers.