Credibility drives 60% of the choice for a product. NCS measures how credible your campaign is. It also shows where you lose the audience and how to win them back, before you spend the entire media budget.
Emotion only works if your audience believes your message and trusts the brand behind it. The Net Credibility Score measures how credible your communication is. The research also shows the drivers that build or break trust, impacting the goosebumps. You know what will land before you spend.