Electric by conviction
Polestar isn’t a car brand that simply added an electric model. It’s founded on the conviction that electric mobility is the only sustainable future.
We gave it a positioning to match: “Overtuigd elektrisch”. Electric by conviction. The goal is to establish Polestar as an inspiring sustainable brand of beautifully designed cars.
That positioning shines through in every campaign we create for the Belgian market. From the ambitious print ad “Elektrisch leiden” (leading electrically) to the adaptation of the Choose campaign.
Results
Our efforts led to measurable results. Starting in 2020 as an unknown brand, aided awareness has surged to 49.6% by 2025, reflecting a strong CAGR of 23.8%, and resulting in over 10,000 Polestars on Belgian roads. The total average ROCI over this period is €12.30. And a bronze Effie award for our trophy case.
And a bronze Effie award for our trophy case.
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